Too many marketing channels.

Not enough clarity on where to spend.

thirdSHELF helps FMCG challenger brands focus marketing spend on the right channels for their brand.

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7 Ways to WIN at the Shelf

FMCG shopper marketing and retail media strategy

Much of that clarity often leads to shopper marketing and retail media, because that’s where buying decisions actually happen.

Shoppers don’t buy the best products. They buy the ones that show up best.

If you’re not converting at shelf, you’re losing to who is.

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FAQs

  • thirdSHELF helps challenger FMCG brands decide where to invest their marketing budget, with clarity before spend and a focus on what will actually convert shoppers.

  • thirdSHELF is for founders and marketers at challenger FMCG brands who have limited budget and need to make the right marketing decisions first time.

  • thirdSHELF helps brands decide when shopper marketing is the right investment and how to prioritise it, based on brand stage, distribution and conversion opportunity.

  • Retail media can be effective for challenger brands when used selectively. thirdSHELF helps brands decide if and when retail media fits their growth stage and budget.

  • We’d love you to! Alas no, thirdSHELF offers flexible ways to plug in, from quick clarity checks to ongoing support, depending on what you need right now.